Astute Home Office Online Marketers Find a More Modern Model For Marketing a Book and Making Money
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In hard times like these, finding new ways to increase profits is often the most rewarding experience for experienced business leader.
How does this happen? Amazingly, it really should not be any surprise that one of the best ways that is discovered for the manager to change for the better is to market a book and make it a bestseller.
Wonderful, you’ve made the decision to publish and market a book. Congratulations, success is in your future! A book can give you recognition and help you to attract ever increasing numbers of customers to your business. If such things are your only reasons, then it would be important to learn to market your book fast. But you might miss one of the best reasons for having a book if you just concentrate on getting it done fast. That reason is to make money
The quick and easy way to attract more recognition and clients is “slowing down and taking the time to create a bestselling business around your book”, says book business expert DrProactive Randy Gilbert. He says that you will be rewarded with a betterbook, higher profits, and a continuing stream of revenue that far exceeds what the book alone would have earned.
DrProactive calls it a “bestselling business,” because it can make you a bestselling author and a millionaire at the same time. Learning how to write and market a book and creating a business around it at the same time is crucial.
There are a number of components that can help market your book successfully, no matter what its subject. Some features are absolutely necessary if you want to sell enough books to make it a bestseller. For instance, it is common knowledge that you need to have an ISBN number and an EAN barcode, plus certain bindings and features, so that retail bookstores can sell your books for you.
However, if you add certain less well known features to your book, you will hugely expand your book’s marketability. Did you know that there are a few common features in almost every New York Times bestseller? You can take advantage of the marketing research of the giant publishing houses to help your own book sell more copies.
Listed below are the top 7 features that will make it much easier to promote and market your book into becoming a bestseller. When you incorporate these features into your book from the beginning, your book will have an enormous advantage over the other books on the shelf.
Feature 1 – Start with a powerful theme and grow it. Your book needs an exciting, attention-grabbing title. Write your book outline to be specific about what will attract the right people to your book. Just gathering a list of your best ideas and putting a cover on it is not enough. You may get a book written quickly, but it probably won’t sell very well. You want something that you (and others) will be proud to promote.
Feature 2 – Get stories from people other than yourself and you will be viewed as the expert of experts. Ask people to share a personal story in such a way that it has a self-help element. You’ll reach a bigger audience if each story provides benefits and helps the reader to see how they could apply the lesson to their own situation. Important resources, specific examples, strategies, tips, and insider secrets are things you should add to every story, whether it be yours or others.
Feature 3 – You can build in marketing value by quoting the top people in your field. Choose the quotes wisely so that they match the theme of each of your sections. Some experts may be flattered enough that they will help promote your book to their customers, which helps both of you. They may even purchase books directly for their special clients and colleagues.
Feature 4 – Proactively seek out interviews and endorsements, and find the right person to do the Foreword. Use interviews with experts to get topical examples for your chapters of the book, and get audio or video clips to use for promoting. These interviews and testimonials will add credibility to your book.
Feature 5 – List all of the people and organizations who helped in creating the book. You might also seek a corporate sponsor who might fund some of the expenses in exchange for a prominent mention in the book. And it is often very helpful to seek out a sponsor to partner with in your promotion.
Feature 6 – Your book will be much easier to read and reference if you include an index. This is often an overlooked feature, however it makes your book more saleable to libraries, which of course is a huge buyer of books and will increase your reading audience..
Feature 7 – Make a list of associations, organizations, services, agencies, and other professionsals in fields around the subject of your book, and include it in your book as a topical rolodex in the resource section of your book. This will broaden your audience and it might even cause some of the leaders/owners to actually purchase quantities of your book for distribution.
Extra Feature – Include a bibliography. This is not only helpful to the reader who uses your book for research, but there are many people who like to own copies of the books that include theirs in the bibliography. Be sure to include the books from any experts who contributed stories, interviews, or examples.
SUMMARY:
The more features above you can add to your book, the easier it will be to market and promote. Put emphasis on the features that cause other people to want to help promote the book for their own sake. This makes the Law of Reciprocity work for your benefit because as they are helping themselves, they are also helping you, and vice versa.
If you want to study how to get a book marketed so that it makes money and becomes a bestseller, then follow the secret recipe that the top 1% use to successfully reach that goal. Make a decision to use the Key Factors outlined above and keep your eye on the ball, and you’ll hit a home run every time.
